Business intelligence provider Datamonitor has ranked HSBC Private Bank's public Internet as top for "overall use as a marketing tool" in its recent report, "Private Banks on the Internet".

Also commended in the report was the website's quality of design and appearance and usefulness of information for prospective customers.

The report, published in November 2004, assessed the current and potential role of the online channel for wealth managers and how they can best incorporate the Internet into their propositions.

Daniel Hallac, Global Head of eBusiness, commented: “This report supports our own research that high-net-worth clients have become increasingly accustomed to the conveniences of the internet and expect many aspects of their financial service needs to be met online.

"We are delighted with our ranking as it reinforces our belief that our overall online strategy is moving in the right direction and confirms that we are providing the type and level of information that our clients and prospective clients expect."

To find out more about the report, please visit the Datamonitor website.

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